AROEIRA, PORTUGAL · EST. LONDON
Building products that make workplace communication better.
I co-founded ScreenCloud and led it as CEO for over a decade, through to a private equity exit. I'm now a board advisor to the company, helping on product, market, AI and M&A, alongside advising other businesses on adopting AI.
Latest Notes
All Notes →The Beauty of Building Sites: Three Decades of Property Adventures
From growing up in building sites to twenty years of renovating my Balham flat, plus lessons from a Grade II listed building project that taught me when to walk away.
From CEO to 6am Instructor: Seven Years of Teaching BodyPump
The real story of qualifying as a fitness instructor whilst scaling a tech startup, teaching through COVID, and retiring after seven years at the top of my game
"All the Gear, No Idea": Why Consistency Beats Perfection in Founder Fitness
The honest truth about staying fit whilst building companies: team sports, terrible nicknames, charity challenges, and why your dog might be your best fitness coach
Work
All Ventures →- 2026–Now
ScreenCloudBoard Advisor - 2015–2026ScreenCloudCEO & Co-Founder
- 2003–2015
CodegentCreative Director & Co-Founder - 2002–2003
Reading RoomProject Director - 2000–2002
PwC ConsultingCRM IT Consultant
Dates & full history on the Work page →
Off the Clock
Team sport, travel, house music, Manchester United, and time with the people who matter.
