AROEIRA, PORTUGAL · EST. LONDON
Twenty-five years building technology businesses, mostly as a founder.
I co-founded ScreenCloud, ran it as CEO for over a decade and took it through a private equity exit with Tenzing. I'm now a board advisor there, and through McDermott Associates I advise founders and chairs of tech companies on what comes next.
Taking on board and advisory roles
Work
All Ventures →- 2026–Now
McDermott AssociatesIndependent Board Advisor - 2026–Now
ScreenCloudBoard Advisor - 2015–2026ScreenCloudCEO & Co-Founder
- 2003–2015
CodegentCreative Director & Co-Founder - 2002–2003
Reading RoomProject Director - 2000–2002
PwC ConsultingCRM IT Consultant
Dates & full history on the Work page →
Selected Writing
All Notes →Paying It Forward: Why I've Always Advised Startups
Advisory work spanning Eight & Four mentoring, UCL teaching, Goldman Sachs 10KSB graduation, and watching former employees build their own ventures. Why the best business advice should always be actionable, empathetic, and freely given.
From Products to Profits: Building Tepilo, Twilert, and ScreenCloud to a Nine-Figure Exit
The evolution from digital agency to product studio, launching multiple ventures including a property platform with Sarah Beeny, Twitter monitoring tools, mobile apps with 19M downloads, and ultimately ScreenCloud's exit
Resilience Is a Muscle, Not an Organ: How Every Crisis Made Space for Something Better
The real story of building resilience through redundancy, recession, burnout and pandemic. Why bad often leads to good if you're ready for it
Off the Clock
Team sport, travel, house music, Manchester United, and time with the people who matter.
